BLUEFOX FURNITURE BRAND IDENTITY

As the marketing lead for BlueFox Furniture, I had the unique opportunity to build the brand from the ground up. From developing internal and external marketing materials to creating a full sales playbook, my focus was on crafting a clear identity that the team could confidently represent. I led the charge on presentation design, photography direction, sell sheets, case studies, and even launched a webinar to introduce the brand to a wider audience. Whether it was shaping messaging or setting brand standards, every piece was designed to help BlueFox stand out, connect with customers, and grow its presence in a competitive market.

If you'd like to see pieces of my work from BlueFox Furniture, please reach out via email at kaylatracy98@gmail.com.